Any strategy has to fully integrate the activities of a company’s sales and marketing function, trade marks team, and the legal function, to ensure that it protects the brands in the first instance, monitors the markets to highlight attacks on it’s brands and then supports enforcement and legal redress against those responsible.
The vital addition to that team is a professional investigations team. A successful strategy will encompass professional investigators, trained in the legal gathering of source intelligence which they can develop into a professionally managed investigation. This will assist in the preparation of an evidence package in which a statutory agency has the confidence to proceed with an enforcement action.
You should make no mistake…counterfeiters and other organised criminals are professional in their approach and are serious players. They should be treated as a serious competitor for your market share. As you would with any other competitor you need robust, coordinated and professional approach to ensure you meet the challenge.
We bring 30+ years experience as professional investigators to assist you in developing your strategy and operational enforcement planning.